If you’ve ever typed your brand name into ChatGPT and got a vague or incorrect answer - or worse, got no mention at all while your competitors were recommended - you’ve already experienced the problem Dablin solves.
The problem
Search is splitting.
A growing share of product and service research is happening inside AI tools - ChatGPT, Gemini, Claude, Perplexity. Buyers type questions like “what’s the best loyalty app for my café” or “which SEO tool should I use for Shopify” and they act on the answer they get back.
The problem is that most brands have no idea whether they show up in those answers. They check their Google rankings, they monitor their organic traffic, they run SEO audits - but they have no visibility into what AI engines say about them when real customers ask.
And unlike Google, where you can at least see where you rank, AI engines don’t show you a list. They give one answer. If you’re not in it, you’re invisible.
That’s the gap Dablin was built to close.
What Dablin does
Dablin is a toolkit for AI visibility. It has four tools:
AI Visibility Check - the core product. You paste your URL, Dablin scrapes your page, extracts your brand name and category, and generates 7 real customer search queries - the kind buyers actually type into ChatGPT. Then it sends those queries to Claude, GPT-4o, and Gemini simultaneously and returns a table showing which AI engines mention your brand, which competitor brands appear in each response, and which review platforms are being cited.
AI Visibility Audit - a 12-point technical check that identifies what’s blocking AI engines from finding and understanding your pages. It checks for an llms.txt file, Organization schema, sameAs social links, AI crawler access in robots.txt, canonical URL, response time, and more. Every failed check comes with a ready-to-copy fix.
SEO Audit - a 13-point SEO check on any product page URL. Checks meta description, heading structure, image alt text, word count, canonical tag, Open Graph tags, breadcrumb schema, and more. Like the AI Visibility Audit, every failed check includes an AI-generated fix.
Generate Product Description - AI-generated product descriptions for e-commerce: SEO-optimised title, meta description, feature bullets, Shopify tags, and full HTML body copy. Useful for brands with large catalogues or new product launches.
The problem each tool solves
The AI Visibility Check answers the question you can’t answer any other way: when a potential customer asks an AI engine about my category, does my brand come up?
Most brands are surprised by the results. Some well-known brands with strong SEO and domain authority score 0/7 on their first check - not mentioned in a single query across all three AI engines. Others show up consistently. The difference usually comes down to technical signals, not content quality or brand awareness.
The AI Visibility Audit tells you why. If your brand isn’t showing up, there’s usually a specific technical reason. Maybe AI crawlers are blocked in your robots.txt. Maybe you don’t have an llms.txt file - a simple text file that tells AI engines exactly what your brand does and who it’s for. Maybe your Organization schema is missing the sameAs links that help AI engines connect your website to your brand entity in their knowledge graph.
These are all fixable. Most take less than an hour. The audit finds them and generates the fix.
The SEO Audit covers the Google side of the same equation. AI visibility and SEO share a foundation - fast load times, clean HTML structure, proper schema markup. The SEO Audit ensures you’re not leaving either channel behind.
How to use Dablin
Dablin runs on a credit system - pay per use, no subscription. New accounts get 7 free credits on signup, which is exactly enough to run one AI Visibility Check.
Step 1: Run the AI Visibility Check
Go to dablin.co, sign up, and navigate to the AI Visibility Check tab. Paste your URL and click Generate queries. Dablin will generate 7 queries based on your brand and category. You can edit these - and this is worth doing. The best queries are the ones your actual customers type, not generic category searches. If you sell loyalty software to restaurants, “digital stamp card replacement for cafés” is more valuable than “best loyalty software.”
Once you’re happy with the queries, click Run visibility check. It takes about 20 seconds. Results show which AI engines mentioned you across each query, with the actual AI responses so you can read exactly what they said.
Step 2: Save your queries
If you want to track your progress over time - which is the real value here - save the queries that matter. On your next check, Dablin will use your saved queries instead of generating new ones, so you’re measuring the same thing each time.
Step 3: Run the AI Visibility Audit
Go to the AI Visibility Audit tab and paste your URL. This runs 12 technical checks and takes about 10 seconds. Look at the failed checks and work through the fixes. Most are simple: creating an llms.txt file, adding a sameAs property to your schema, updating your robots.txt.
After making fixes, rerun the audit to confirm they registered.
Step 4: Share your results
Every check result has a Share button that generates a public link - dablin.co/results/[token]. These links are valid for 30 days and show the full report to anyone with the link. Useful for sharing with your team, your agency, or posting publicly as a benchmark.
Who Dablin is for
Dablin was built for e-commerce brands and SaaS products - anyone selling something online who wants to understand whether AI engines are sending buyers to them or to their competitors.
It’s most useful for:
- Brand owners who want to know their AI visibility baseline and track it as they make technical improvements
- Marketing managers who are responsible for organic growth and need to understand the AI search channel
- Agencies who want to offer AI visibility audits as part of their SEO or content services
- Founders of early-stage products who want to get ahead of competitors who haven’t thought about AI visibility yet
Getting started
Dablin is free to start. Sign up at dablin.co, run your first AI Visibility Check with your 7 free credits, and see where you stand.
If your score is lower than you expected - which it often is - the AI Visibility Audit will tell you exactly what to fix. Most brands can go from a poor score to a good one in an afternoon.
The window to get ahead of competitors on AI visibility is still open. Most brands haven’t thought about this yet.
Free tool by Dablin
Is your brand visible to AI?
Check if ChatGPT, Gemini, and Claude mention you. Free, results in 20 seconds.